Machine-Readable
llms.txt
text/markdown
brand.json
application/json
tokens.json
application/json
brand.md
text/markdown
brand.rwa.io

RWA.io
Brand Hub

Official brand guidelines, logos, colors, and typography. Structured for both human designers and AI agents.

Browse GuidelinesMachine-Readable Files
/llms.txt/brand.json/tokens.json/brand.md
02

Colors

Click any swatch to copy its hex value. Each color includes semantic usage rules for consistent application across all brand touchpoints.

Brand Primary

Primary buttonsLinksHeadings
Secondary accentsSuccess statesHighlights
Light backgroundsHover statesSubtle accents
Light backgroundsSuccess badgesSubtle highlights

Brand Secondary

Error statesDestructive actionsAlerts
Warning statesAttention indicatorsPremium badges
Feature highlightsSpecial badgesTertiary accents

Neutral

Page backgrounds (light mode)Text on dark backgroundsCards
Subtle backgroundsTable alternating rowsSection dividers
Borders (light mode)Input backgroundsDisabled states
Placeholder textSecondary textIcons (inactive)
Body textSecondary headingsDescriptions
Primary text (light mode)Page backgrounds (dark mode)Headings
colors — design tokens previewView full tokens.json →
{
  "color": {
    "brand": {
      "blue":       { "$value": "#224BEE", "$type": "color" },
      "green":      { "$value": "#5EE4C0", "$type": "color" },
      "blue-light": { "$value": "#C7DAFF", "$type": "color" },
      "green-light":{ "$value": "#F0FFF9", "$type": "color" }
    },
    "secondary": {
      "red":    { "$value": "#D73848", "$type": "color" },
      "yellow": { "$value": "#C98501", "$type": "color" },
      "purple": { "$value": "#9734B6", "$type": "color" }
    }
  }
}
03

Typography

Three typefaces form the core typographic system. Roboto for headings, DM Sans for body copy, and JetBrains Mono for code and technical values. DM Serif Display is available for special display use.

Roboto

300400500600700

All headings (h1–h6), hero text, section titles, display text

h1The quick brown fox jumps48px / 600
h2The quick brown fox jumps36px / 600
h3The quick brown fox jumps28px / 600
h4The quick brown fox jumps22px / 600
h5The quick brown fox jumps18px / 600
h6The quick brown fox jumps16px / 600

DM Sans

300400500600700

Body text, paragraphs, descriptions, UI labels, form inputs

largeThe quick brown fox jumps18px / 400
baseThe quick brown fox jumps16px / 400
smallThe quick brown fox jumps14px / 400
captionThe quick brown fox jumps12px / 500

DM Serif Display

400

Optional display font for hero text, special callouts, and decorative headings

displayThe quick brown fox jumps64px / 400

JetBrains Mono

400500

Code blocks, technical values, hex codes, token names, inline code

block0123456789 #224BEE14px / 400
inline0123456789 #224BEE13px / 500
Google Fonts — embed links
<!-- Headings -->
<link href="https://fonts.googleapis.com/css2?family=Roboto:wght@300;400;500;600;700&display=swap" rel="stylesheet" />

<!-- Body -->
<link href="https://fonts.googleapis.com/css2?family=DM+Sans:wght@300;400;500;600;700&display=swap" rel="stylesheet" />

<!-- Display (optional) -->
<link href="https://fonts.googleapis.com/css2?family=DM+Serif+Display&display=swap" rel="stylesheet" />

<!-- Code -->
<link href="https://fonts.googleapis.com/css2?family=JetBrains+Mono:wght@400;500&display=swap" rel="stylesheet" />
04

Voice & Tone

RWA.io speaks as a trusted authority in real-world asset tokenization — knowledgeable, precise, and welcoming to both newcomers and experts.

Professional but approachable
Confident without arrogance
Technical but accessible
Forward-looking and innovative

Tone by Context

formal

Authoritative, precise, measured

Use for
Legal documentsInvestor relationsPartnershipsPress releases
Avoid
ContractionsColloquialismsHype language

marketing

Energetic, clear, benefit-focused

Use for
Landing pagesSocial mediaBlog postsNewsletters
Avoid
Jargon without explanationEmpty superlatives
Allow
ContractionsQuestionsBold claims with evidence

technical

Direct, precise, example-driven

Use for
DocumentationAPI referencesDeveloper guides
Allow
Technical terminologyCode examplesAbbreviations

Banned Phrases

✕game-changing
✕revolutionary (unless describing a specific technical breakthrough)
✕synergy
✕best-in-class
✕world-class
✕cutting-edge

Preferred Terms

tokenized assets
preferred over 'digital assets' when referring to RWA
real-world assets
preferred, always spell out on first use, then RWA
investors
preferred over 'users' when referring to asset buyers
projects
preferred over 'issuers' when referring to asset creators
05

For Machines

Structured, machine-readable brand files at well-known paths. AI tools, design systems, and automation pipelines can discover and parse these endpoints automatically.

llms.txt
LLM-optimized brand overview in Markdown format (llms.txt standard)
text/markdown
brand.json
Complete brand system as structured JSON — colors, typography, voice, logos
application/json
tokens.json
Design tokens in W3C Design Tokens format for design tools
application/json
brand.md
Full brand guidelines as a single Markdown document
text/markdown
Open 
# RWA.io

> RWA.io is the global hub for real-world asset tokenization,
> connecting projects and assets with investors.

## Brand Assets

- [Brand Guidelines](https://brand.rwa.io/brand.md): Full brand guide
- [Design Tokens](https://brand.rwa.io/tokens.json): W3C design tokens
- [Brand JSON](https://brand.rwa.io/brand.json): Structured brand data

## Colors

- Primary Blue: #224BEE — headings, CTAs, links
- Primary Green: #5EE4C0 — accents, success states
...
Usage — fetch brand data in your AI pipeline
# Fetch brand colors for an AI agent
curl -s https://brand.rwa.io/brand.json | jq '.colors'

# Include brand context in an LLM prompt
curl -s https://brand.rwa.io/llms.txt

# Get design tokens for a build pipeline
curl -s https://brand.rwa.io/tokens.json